We know, we know; strategy gets a bad rap. Social People believes in the old adage, “proper planning prevents poor performance.” A lot of companies plan internally in a bubble… and then call us. We like to plan with you, to maximize your efforts and develop best practices and action plans for your brand.
What if you could hear everything that everyone was saying about your brand and competitors online? How about adding real time analysis to gain valuable market insights? What if you had a protocol system for dealing with online backlash in crisis scenarios? We help you do that.
Building an engaged community takes more than having an intern post to a Facebook and Twitter profiles. We believe it’s actually more than marketing in social media; it about the conversation you share. We strategize the development of brand character through community platforms and social web. Every post counts. and we make sure you create that conversation. Consumer attention is limited in these days of hyper publishing, we build loyalty by driving engaging conversation and concentrated brand personification.
Our team shares a variety of backgrounds through technology, media, impact and entertainment. Through these travels, we’ve met the players. In developing positioning for brand identity, digital PR or Influencer Outreach we align our clients with the most appropriate influential brands and personalities that can spread a message. Beyond traditional celebrity placements, we look to integrate all types of entrepreneurs, journalists, celebrities and cultural leaders in the lifecycle of a campaign to create focused relationships that will carry the torch of a conversation.
As part of developing a social marketing program, we feel that there’s no “I” in “teamwork.” In contrast to organizations that develop specific departments to handle social marketing, Social People immerses all tiers of an organization to the process. This does not mean a CEO will have to start a blog, but they will know how it works. What it does mean is that any one in your organization could have the opportunity to participate in the conversation, creating marketing channels you may not have realized. We build programs and trainings to get everyone involved.
Teach a man to fish….we know it moves fast out there. We know that a lot of staff can be overwhelmed with the influx of new communities everyday. We can help clear the clutter. We craft bootcamps and offsite brainstorming sessions for your team to get them engaged in social media at a new level. It only works when everyone’s on the same page right?